E-Commerce

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TIPS TO INCREASE CONVERSION RATES

The basics

Conversion rate is the percentage of users who take a desired action; and measures what happens once people are at your website. Typical examples of actions or events you would like to track the conversion rates are: the percentage of website visitors who fill out a form, purchase a service or product from your online store, share your content on their social media sites, became a registered user, sign up for subscriptions, use a certain feature and so on.

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PCI DSS CHECKLIST

PCI DSS is the Payment Card Industry Data Security Standard, and this is a worldwide standard that was set up to help businesses process card payments securely and reduce card fraud. PCI DSS is intended to protect sensitive cardholder data.

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TOP E-COMMERCE KPIS

What you need for ensuring the online success of your eCommerce site.

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THE STORY BEHIND THE NUMBERS

Your manager/peers asked you an insightful daily/weekly/monthly report, enabling them to “extrapolate” innovative business solutions. They call it:  the story behind the numbers. Apart from the usual page views/visits/visitors generated, items purchased, they started asking you what your visitors stick to the site, how they engaged with its content , what they do say about the brand

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E-COMMERCE START UP

Everything you need to know for designing, implementing and managing an e-commerce start up

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THE BIG BROTHER

On the subject of Personalisation, Behavioural Targeting and Online Marketing Optimisation

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