E-Commerce

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TIPS TO INCREASE CONVERSION RATES

The basics

Conversion rate is the percentage of users who take the desired action; and measures what happens once people are at your website. Typical examples of actions or events you would like to track the conversion rates are: the percentage of website visitors who fill out a form, purchase a service or product from your online store, share your content on their social media sites, became a registered user, sign up for subscriptions, use a specific feature and so on.

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PCI DSS CHECKLIST

PCI DSS is the Payment Card Industry Data Security Standard, and this is a worldwide standard helping businesses process card payments securely and reduce card fraud. PCI DSS scope is to protect sensitive cardholder data.

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TOP E-COMMERCE KPIS

What you need for ensuring the online success of your eCommerce site.

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THE STORY BEHIND THE NUMBERS

Your manager/peers asked you for an insightful daily/weekly/monthly report, enabling them to “extrapolate” innovative business solutions. Apart from the usual page views/visits/visitors generated, items purchased, they started asking you what your visitors stick to the site, how they engaged with its content, and what they say about the brand. They call it: the story behind the numbers.

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E-COMMERCE START UP

Everything you need to know for designing, implementing and managing an e-commerce startup

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THE BIG BROTHER

On the subject of Personalisation, Behavioural Targeting and Online Marketing Optimisation

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