Segmentation

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CUSTOMERS’ PHOTO

An example of customers photo – nation wide

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COMPETITORS LANDSCAPE

An EU example of competitors landscape – adspends, platforms, adverts

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DIGITAL TRIBES

How to manipulate TGI statements to define your audience

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FIRST MEETING WITH A PROSPECT CLIENT

Everything you need to know before meeting a prospect client the first time.

A Virgin Media Example

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WHY CHOOSING US

An effective response to an agency brief

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PAN EMEA DIGITAL CAMPAIGN

How to deduce your audience behaviour using Webber socio-economical

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WEB ETHNOGRAPHY

An insightful example on how to influence a unique audience:

The successful story of how a small energy company was able to attract the most promising MBA students

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