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THE BIG BROTHER
On the subject of Personalisation, Behavioural Targeting and Online Marketing Optimisation
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THE STORY BEHIND THE NUMBERS
Your manager/peers asked you an insightful daily/weekly/monthly report, enabling them to “extrapolate” innovative business solutions. They call it: the story behind the numbers. Apart from the usual page views/visits/visitors generated, items purchased, they started asking you what your visitors stick to the site, how they engaged with its content , what they say about the brand
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DASHBOARD CREATION USING EXCEL
How to become more efficient: collect all your data in a Master-plan document and use Excel Macros to extract daily, weekly, vs. Budget insights to be stylishly presented on easy to update excel sheets.
Fantastic solution combining all your data in one dashboard regardless the source!
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10 LESSONS LEARNT IN 2010 BY SEOMOZ
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SEO BEST ONLINE FREE TOOLS
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