Moments of truth vs. Micro-Moments


Moments of Truth  is a Journey mapping term, and can occur outside of the digital experience. An example being opening the front door of a shop and walking in for the first very time.

 

Micro-Moments is a phrase coined by Google. They are rooted in the mobile experience: primarily grab the smartphone moments where a person seeks for answers, information, or tries to complete a task via digital.

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