Multiple Regression using Excel – online adv case study

A Multiple regression model for determining best online marketing mix. How to determine feasible zones (where sales are more likely to be generated) and forecast sales using an optimization model.

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The Story Behind The Numbers

Your manager/peers asked you to produce an insightful daily/weekly/monthly report, enabling them to “extrapolate” from it innovative business solutions. They call it:  the story behind the numbers. Apart from the usual page views/visits/visitors generated, items purchased, what they really want to know is what made your visitors stick to the site, how they engage with its content, what they say about the brand ….

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