Short Presentation on Personalisation, Behavioural Targeting and Online Marketing Optimisation
How to manipulate TGI statements to define your audience
Everything you need to know before meeting a prospect client: agency with who they have been working with, latest campaigns, competitors, …, and a brief profile of the people you are going to meet!
A Virgin Active example.
An effective response to agency brief.
An insightful example on how to reach your audience.
The succesful story of how a small energy company was able to attract the most promising MBA students