Moments of Truth is a Journey mapping term, and can occur outside of the digital experience. An example being opening the front door of a shop and walking in for the first very time.
On the subject of usability and user experience, the case of Skype. A brief analysis using the 5 usability building blocks: easy to use, structure, aesthetic, intuitiveness, and functionality.
Short Presentation on Personalisation, Behavioural Targeting and Online Marketing Optimisation
How to manipulate TGI statements to define your audience
An insightful example on how to reach your audience.
The succesful story of how a small energy company was able to attract the most promising MBA students