Moments of truth vs. Micro-Moments

Moments of Truth  is a Journey mapping term, and can occur outside of the digital experience. An example being opening the front door of a shop and walking in for the first very time.

 

Micro-Moments is a phrase coined by Google. They are rooted in the mobile experience: primarily grab the smartphone moments where a person seeks for answers, information, or tries to complete a task via digital.

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Best Articles about the “Internet of Things”

 

Everybody’s talking about the internet of things. Here few of the best:

 Readwrite

Amazon Debuts ‘Dash’ Stick for Scanning, Adding Groceries to AmazonFresh (in PC MAG, April 5 2014 – by David Murphy)

Wearables: one-third of consumers abandoning devices (in The Guardian, April 1 2014, by Charles Arthur)

Tim O’Reilly on Twitter

Amazing talk by Jack Schulze from Berg for the MIT Media lab

Breakfast NY