Moments of truth vs. Micro-Moments

Moments of Truth  is a Journey mapping term, and can occur outside of the digital experience. An example being opening the front door of a shop and walking in for the first very time.


Micro-Moments is a phrase coined by Google. They are rooted in the mobile experience: primarily grab the smartphone moments where a person seeks for answers, information, or tries to complete a task via digital.


How to start with Usability Research

I’ve always asked how to start a career in usability research. Here some must read documents:

Usability Gov

UXBooth Complete Beginners Guide to Design

JISC Usability and User Experience Guide


Best Articles about the “Internet of Things”


Everybody’s talking about the internet of things. Here few of the best:


Amazon Debuts ‘Dash’ Stick for Scanning, Adding Groceries to AmazonFresh (in PC MAG, April 5 2014 – by David Murphy)

Wearables: one-third of consumers abandoning devices (in The Guardian, April 1 2014, by Charles Arthur)

Tim O’Reilly on Twitter

Amazing talk by Jack Schulze from Berg for the MIT Media lab

Breakfast NY