Moments of Truth is a Journey mapping term, and can occur outside of the digital experience. An example being opening the front door of a shop and walking in for the first very time.
Category / Personas
Web Profiles, Personas, personalisation
How to start with Usability Research
I’ve always asked how to start a career in usability research. Here some must read documents:
UXBooth Complete Beginners Guide to Design
Best Articles about the “Internet of Things”
Everybody’s talking about the internet of things. Here few of the best:
Readwrite
Amazon Debuts ‘Dash’ Stick for Scanning, Adding Groceries to AmazonFresh (in PC MAG, April 5 2014 – by David Murphy)
Wearables: one-third of consumers abandoning devices (in The Guardian, April 1 2014, by Charles Arthur)
Tim O’Reilly on Twitter
Amazing talk by Jack Schulze from Berg for the MIT Media lab
Breakfast NY
Usability Case Study
On the subject of usability and user experience, the case of Skype. A brief analysis using the 5 usability building blocks: easy to use, structure, aesthetic, intuitiveness, and functionality.
Personalisation and Behavioural Targeting
Short Presentation on Personalisation, Behavioural Targeting and Online Marketing Optimisation
Which Tribe are you?
How to manipulate TGI statements to define your audience
Pan Emea Digital Campaign
How to extrapolate and describe your audience behaviour from a given population using Webber’s assumption of class/background distinction
WEB ETHNOGRAPHY
An insightful example on how to reach your audience.
The succesful story of how a small energy company was able to attract the most promising MBA students
CREATIVE DIGITAL IDEAS 