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Personal Excellence – 25 Useful Brainstorming Techniques
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Leading Answers – Non Functional Requirements: minimal checklist.
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SearchSoftwareQuality – Differentiating between Functional and Non Functional Requirements.
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Usability First – Facilitated Brainstorming.
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Above the fold design – 5 Powerful ways to brainstorming with teams.
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Inspire UX – Tips for Structuring better brainstorming sessions.
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Jessica Ivins – Collaborative Brainstorming for better UX
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ASQ – Affinity Diagram
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Mind Tools – Affinity Diagrams.
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Info Design – Affinity Diagramming.
Category / Segmentation
Audience segmentation and profiling
Personalisation and Behavioural Targeting
Short Presentation on Personalisation, Behavioural Targeting and Online Marketing Optimisation
Multiple Regression using Excel – online adv case study
A Multiple regression model for determining best online marketing mix. How to determine feasible zones (where sales are more likely to be generated) and forecast sales using an optimization model.
10 Lessons Learnt in 2010 by SEOMOZ
10 Lessons Learnt in 2010 by SEOMOZ
The Story Behind The Numbers
Your manager/peers asked you to produce an insightful daily/weekly/monthly report, enabling them to “extrapolate” from it innovative business solutions. They call it: the story behind the numbers. Apart from the usual page views/visits/visitors generated, items purchased, what they really want to know is what made your visitors stick to the site, how they engage with its content, what they say about the brand ….
Which Tribe are you?
How to manipulate TGI statements to define your audience
First Meeting presentation
Everything you need to know before meeting a prospect client: agency with who they have been working with, latest campaigns, competitors, …, and a brief profile of the people you are going to meet!
A Virgin Active example.
Why Choosing Us
An effective response to agency brief.
Pan Emea Digital Campaign
How to extrapolate and describe your audience behaviour from a given population using Webber’s assumption of class/background distinction
WEB ETHNOGRAPHY
An insightful example on how to reach your audience.
The succesful story of how a small energy company was able to attract the most promising MBA students
CREATIVE DIGITAL IDEAS 