Short Presentation on Personalisation, Behavioural Targeting and Online Marketing Optimisation
10 Lessons Learnt in 2010 by SEOMOZ
Your manager/peers asked you to produce an insightful daily/weekly/monthly report, enabling them to “extrapolate” from it innovative business solutions. They call it: the story behind the numbers. Apart from the usual page views/visits/visitors generated, items purchased, what they really want to know is what made your visitors stick to the site, how they engage with its content, what they say about the brand ….