A Brief Introduction on how to integrate online and offline stats ensuring data and trend consistency
How to become more efficient: collect all your data in a Masterplan document and use Excel Macros to extract daily, weekly, vs. Budget insights stylishly presented in an easy to update excel sheets.
Fantastic solution for combining all your data in one dashboard regardless the source!
Few samples of interesting data manipulation and forecasting methodologies for effective data:
- Forecasting >Trend analysis and Gut Method
- Benchmarking > client vs. competitors activity and > analytics vs. ad impressions
How to manipulate TGI statements to define your audience
An effective response to agency brief.
DIGITAL RUSSIA 2008