An effective response to agency brief.

Here it goes, one day I got this brief from an agency: they were targeting women with kids, not overly sophisticated in their use of digital media. They are often faced with so many options when going online to research holidays that they preferred other easier shopping experiences, such as booking by phone or visiting the off street shop.

The following is an example of how manipulate TGI statements for segmenting the audience, capture a well specific segement and commercially describing how to reach them.