Here it goes, one day I got this brief from an agency: they were targetting women with kids not overly sophisticated in their use of digital media, who when  going online to research holidays, are often faced with so many options it becomes highly confusing.

The following is an example of how manipulate TGI statements for segmenting the audience, capture a well specific segement and commercially describing how to reach them and why your site is the most suitable place to post it.