A Brief Introduction on how to integrate online and offline stats ensuring data and trend consistency
Author / Creative Digital Ideas
Dashboard Creation
How to become more efficient: collect all your data in a Masterplan document and use Excel Macros to extract daily, weekly, vs. Budget insights stylishly presented in an easy to update excel sheets.
Fantastic solution for combining all your data in one dashboard regardless the source!
Trend Analysis
Few samples of interesting data manipulation and forecasting methodologies for effective data:
- Forecasting >Trend analysis and Gut Method
- Benchmarking > client vs. competitors activity and > analytics vs. ad impressions
Which Tribe are you?
How to manipulate TGI statements to define your audience
First Meeting presentation
Everything you need to know before meeting a prospect client: agency with who they have been working with, latest campaigns, competitors, …, and a brief profile of the people you are going to meet!
A Virgin Active example.
Why Choosing Us
An effective response to agency brief.
Pan Emea Digital Campaign
How to extrapolate and describe your audience behaviour from a given population using Webber’s assumption of class/background distinction
WEB ETHNOGRAPHY
An insightful example on how to reach your audience.
The succesful story of how a small energy company was able to attract the most promising MBA students
Digital Russia 2008
DIGITAL RUSSIA 2008
SEO Best Online Free Tools
Search Engine Optimization Tools
CREATIVE DIGITAL IDEAS 